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Creative and Clever Newspaper Ads

Fri, Oct 30, 2009

Home, Inspiration

newpapers

In the modern digital age, people have access to a number of sources to keep updated with the latest news from all around the world. It is an undeniable fact that newspapers aren’t as effective as they once were; but it does not mean that it has put an end to the marketing campaigns. However, in order to get an advertisement effective, it needs to be planned more strategically than before.Newspaper advertising is still the first kind of advertising that businesses think about doing and has been around longer than any other form of advertising we see today.

I have handpicked some of the most creative and clever newspaper advertisements from around the world. Take a break and get inspired from these works.

McDonald’s Newspaper ads

03

04

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06

Royal NZ Airforce job ads

07

The Cancer Council’s “Mole” ad

08

Cadbury Hall’s Throaties “Knife” newspaer ad

10

Betfair “Cox Plate 2009″ DPS

11

Betfair “Cox Plate 2009″ newspaper strip ad

12

American Express “Realise the potential – Mountain” newspaper ad

14

American Express “Realise the potential – Come fly with me” newspaper ad

15

American Express “Realise the potential” ad Campaign

13

16

Omo dust storm topical newspaper ad

17

Telstra ‘Time to call your mum’ dust storm topical newspaper ad

18

Windex dust storm topical newspaper ad

19

Visa ‘Go’ dust storm topical newspaper ad

20

Commonwealth Bank “Pink Ribbon Day – Invest in hope” newspaper ad

21

Veet ‘Goodbye Bush’ ad in context of newspaper (Daily Telegraph)

22

Guthrie Bowron Decorating “Time to change the whitehouse?” newspaper ad

23

Save the Children “Child Refugee” newspaper ad

24

Save the Children “Contaminated Water” newspaper ad

25

Save the Children “Child Prostitution” newspaper ad

26

McDonald’s & the Daily Tele

27

‘For Freedom of Press’ newspaper ad

28

29

30

01

“I’m Toast!” newspaper ad

09

Sources: The Newspaper Works

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This post was written by:

- who has written 49 posts on Creative Repository.

Abdus Salam is a freelance Graphic, Logo & Web designer, currently graduating in Telecom Engineering. He is passionate about every kind of creative stuff. You can follow him on Twitter or find him on Facebook.

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10 Comments For This Post

  1. designfollow Says:

    thanks for this post
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  2. Ajay Says:

    Great Collection, thanks.
    .-= Ajay´s last blog ..How to Create Your Own Simple Reset.css File =-.

  3. renduh Says:

    Great collection of ads. I’m a newspaper designer myself and it would be an honour to fill in the editorial gaps around these :)
    .-= renduh´s last blog ..Twitter Weekly Updates for 2009-10-25 =-.

  4. Web Design Kent Says:

    Wow people were quick on the sydney dust storm! Love the NZ Airforce one in particular

  5. Anwer \ Says:

    Tricky! Thats the best way to utilize the effectiveness of medium.

  6. Mike Says:

    Some of these are great! However, any time you have ads that interact directly with content you call into question the legitimacy of that content.

    For example, having a serious news story that slowly turns into a french fry, in my opinion, demeans the editorial voice of that story.

    Content surrounded by related ads is not an issue, since advertisers want to speak to people who have interests that relate to their brands, but content that appears to “interact” with the ads that surround it can lead to the “optics” of a bought-and-sold editorial voice.

    And as we in the media know, “optics” are often all that matter to the public.

    Proceed with caution my fellow newspaper designers.


    Mike

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