In the modern digital age, people have access to a number of sources to keep updated with the latest news from all around the world. It is an undeniable fact that newspapers aren’t as effective as they once were; but it does not mean that it has put an end to the marketing campaigns. However, in order to get an advertisement effective, it needs to be planned more strategically than before.Newspaper advertising is still the first kind of advertising that businesses think about doing and has been around longer than any other form of advertising we see today.
I have handpicked some of the most creative and clever newspaper advertisements from around the world. Take a break and get inspired from these works.
McDonald’s Newspaper ads
Royal NZ Airforce job ads
The Cancer Council’s “Mole” ad
Cadbury Hall’s Throaties “Knife” newspaer ad
Betfair “Cox Plate 2009″ DPS
Betfair “Cox Plate 2009″ newspaper strip ad
American Express “Realise the potential – Mountain” newspaper ad
American Express “Realise the potential – Come fly with me” newspaper ad
American Express “Realise the potential” ad Campaign
Omo dust storm topical newspaper ad
Telstra ‘Time to call your mum’ dust storm topical newspaper ad
Windex dust storm topical newspaper ad
Visa ‘Go’ dust storm topical newspaper ad
Commonwealth Bank “Pink Ribbon Day – Invest in hope” newspaper ad
Veet ‘Goodbye Bush’ ad in context of newspaper (Daily Telegraph)
Guthrie Bowron Decorating “Time to change the whitehouse?” newspaper ad
Save the Children “Child Refugee” newspaper ad
Save the Children “Contaminated Water” newspaper ad
Save the Children “Child Prostitution” newspaper ad
McDonald’s & the Daily Tele
‘For Freedom of Press’ newspaper ad
“I’m Toast!” newspaper ad
Sources: The Newspaper Works
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October 30th, 2009 at 9:59 pm
thanks for this post
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October 31st, 2009 at 5:29 am
Great Collection, thanks.
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October 31st, 2009 at 12:53 pm
Great collection of ads. I’m a newspaper designer myself and it would be an honour to fill in the editorial gaps around these
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November 3rd, 2009 at 3:19 am
Wow people were quick on the sydney dust storm! Love the NZ Airforce one in particular
March 8th, 2010 at 2:47 am
Tricky! Thats the best way to utilize the effectiveness of medium.