When creating your own lead magnets, make sure that the information that you are providing is unique and has high value. Strategically position these lead magnets across the website to capture web surfers’ attention. When the reader clicks the lead magnet link, he or she is taken directly to a landing page, where they can provide their email addresses.
The best way to gather leads on your website is by collecting the names and email addresses of your visitors. To get leads via live chat, analyze your website to find out what pages visitors spend most of their time on. Audit your website to determine what pages visitors spend most time on, and what are their main questions.
Organic visitors, those that come to your site through a search, are likely looking for answers to problems that you can fix. Organic visitors arriving via Google are usually more intent on finding solutions to problems you can solve — making blog content pretty valuable.
Landing pages perform substantially better at generating leads than websites, since landing pages are designed specifically to entice visitors to act. A landing page is a tool designed to capture and convert leads, which is why it is a crucial piece of your lead-generation site and strategy. When the time comes for action, use call-to-actions The goal of a landing page is to capture leads and nurture your audience through the buyer journey.
For instance, you could create an automated email campaign and send out a welcome-to-our-family message to visitors that sign up to your email list through your landing page. Additionally, using the contact information of customers that interacted in a live chat, you can lead them down the marketing funnel via a follow-up email campaign, creating a complementary lead-generation workflow.
Email marketing is essential to driving traffic to your site, and using CTAs, live chat, and landing pages, you can break down your site and turn it into a marketing machine. Lead-generation tools such as Hubspot Marketing Free and Sumo can help you grab more emails with the help of creating landing pages, simple pop-ups to sign up for emails, and much more.
Test how each of your existing lead generators is contributing to your business with a tool like Website Grader, which assesses your lead generators (including landing pages and CTAs) and provides feedback on ways you can improve on existing content. Using Leadfeeders site visitor ID software, you can target and qualify these visitors, thereby getting more leads from your existing marketing efforts. By using information from the Leadfeeder Dashboard, you can take website visits that were previously hidden, and effectively qualify them, revealing more leads.
Increase the traffic coming to your website; identify their needs and create content that meets that across a funnel; have ways to get this lead to give you his or her contact info in return for something helpful; have a process to determine those who are qualified, then follow-up with them. The idea is that while you are taking people through a very long funnel to becoming leads, by the time they are actually leads, they will be far more qualified.
A well-written thank-you page validates for your leads that they successfully completed an action — like downloading a freebie from your site. At the same time, a well-written thank-you page is an opportunity to continue the sales process, informing the reader of your newsletter or other next steps that they can take with you.