In order to expand your business beyond your current customers, you can adopt various business growth strategies. These include acquisitions, organic growth, and market development. The strategy you choose will depend on your budget, goals, and competition. You may also choose a combination of different strategies to achieve maximum results. Before deciding on a specific strategy, it is important to evaluate your market size, target customers, and competition. You can also use calculated market share targets to guide your decisions. For example, a startup entering a crowded market might choose a market disruption strategy, while a large retailer with a large budget may opt for a long-term growth strategy.